Innovating for Inclusion: Lessons from Old City Acres on Digital SNAP Access

Old City Acres, a Ypsilanti urban farm and food hub, is one of the only farms in the region individually accredited to accept SNAP. The farm is owned and run by Alex Ball, who has lived and farmed along the Huron River his entire life. Growing up in Southeast Michigan during The Great Recession, Alex knows that people’s financial and food security can be changed overnight, and has always understood the importance of SNAP programs for community food security.

Old City Acres is primarily an e-grocer–they offer home delivery and multiple in-town pickup locations for produce, but all of the produce is purchased through their online portal. When they first started taking SNAP, the intent was to integrate more SNAP users into online CSA boxes and other produce sales. Alex worked with Taste the Local Difference, a Michigan-based local food marketing organization, to generally expand e-access for local food. However, they found that there is very little demand for online SNAP sales, largely because of a lack of awareness and training on the customer side.

Despite his best efforts, Alex wasn’t able to break through that barrier for e-grocery SNAP use. Despite 20% of his sales being SNAP pre-pandemic, there was such little demand after moving online that he eventually stopped advertising about e-grocery SNAP and isn’t accepting new SNAP customers (though long-term customers are still able to use SNAP). Old City Acres spends more on just maintaining their SNAP infrastructure (the Bridge card reader) than they make in profit from SNAP sales, but have decided to keep their infrastructure because when they do have their pop-up, in-person, farm stand, there is still high demand for SNAP.

Because of the struggle to transfer in-person SNAP use into the e-grocery space, Old City Acres has their own internal food access programs. They offer credit packages, where investing $75 or more into the farm gives you a bonus on each dollar you spend. They also offer no-interest payment plans on all of the credit packages, and there has been a surge in demand for this option over the past year. Finally, Old City Acres also offers a $10/week for an as-much-as-you-want option geared towards students and older community members, which people can access regardless of their official SNAP eligibility.

These options help fill the gap left by a lack of e-grocery SNAP use, but they also put Old City Acres in a constant battle to maintain profitability, since they’re bearing the food assistance costs internally. The farm used to be much more access-focused, but according to Alex they have been left with no choice but to raise certain prices, which is difficult in an area where the customer base is so susceptible to even small price changes (about ⅓ of the customer base makes less than 50k in household income). This has left Old City Acres in the position of having to make tough decisions, not all of which help with community food access. The lack of SNAP awareness and use in small-scale e-grocery spaces highlights one of the limitations of current food assistance programs.

This post is part of a series by Emma Rose Hardy, a PhD Candidate at the University of Michigan and the Rackham Local Food Systems Intern at Growing Hope. The series aims to highlight the essential role that SNAP and other food assistance programs play in the Washtenaw County local food system.

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